1.越來越多的中國年輕人正對旅游產生興趣,這是近年來的新趨勢。年輕游客數量的不斷增加,可以歸因于他們迅速提高的收入和探索外部世界的好奇心。隨著旅行多了,年輕人在大城市和著名景點花的時間少了,他們反而更為偏遠的地方所吸引。有些人甚至選擇長途背包旅行。最近調查顯示,很多年輕人想要通過旅行體驗不同的文化、豐富知識、拓寬視野。
More and more Chinese young people are getting interested in traveling, which is a new trend recently. The increasing number of young travelers can be attributed to the rapid growth of income and the curiosity to explore the outside world. With more travel, youngsters spend more time in remote areas rather than big cities and famous resorts. Furthermore, some of them would choose backpacking. Recent survey showed that many young people want to experience different culture, enlarge knowledge, and broader their horizon through traveling.
2.大熊貓是一種溫順的動物,長著獨特的黑白皮毛。因其數量稀少,大熊貓已被列為瀕危物種。大熊貓對于世界自然基金會有著特殊的意義。自1961年該基金會成立以來,大熊貓就一直是它的徽標。大熊貓是熊科中最稀有的成員,主要生活在中國西南部的森林里。目前,世界上大約有1000只大熊貓。這些以竹為食的動物正面臨許多威脅。因此,確保大熊貓的生存比以往更重要。
The giant panda is a kind of gentle animal with a black-and-white coat. It has been listed as an endangered animal due to its very limited number. The giant panda is of great significance to WWF (World Wide Fund For Nature). The panda has been its symbol since its establishment in 1961. The giant panda is the rarest animal of the bears, mainly living in the forests in south west of China. Now, there are approximately 1,000 giant pandas. The animal that mainly eats bamboo is facing many threats. Therefore, to ensure its safety is of greater importance than before。
3.中國的互聯網社區是全世界發展最快的,2010年,中國約有4.2億網民,而且人數還在迅速增長。互聯網的日漸流行帶來了重大的社會變化。中國網民往往不同于美國網民。美國網民更多的是受實際需要的驅使,用互聯網為工具發電子郵件、買賣商品、做研究、規劃旅程或付款。中國網民更多是出于社交原因使用互聯網,因而更廣泛的使用論壇、博客、聊天室等等。
The Internet Community of China experienced the fastest development. In 2010, there were 420 million netizens and this number is still running upward. The popularization of Internet has brought about huge changes. Generally speaking, different form American netizens who are motivated by real necessities such as sending emails, on-line trading, doing research, travel planning and on-line payment, Chinese netizens use Internet out of the need for social communication. Therefore, they log more generally onto web forums, blogs and chatting rooms.
4.假日經濟的現象表明:中國消費者的消費觀正在發生巨大變化。根據統計數據,中國消費者的消費需求正在從基本生活必需品轉向對休閑、舒適和個人發展的需求。同時,中國人的消費觀在蓬勃發展的假日經濟中正變得成熟。因此產品結構應做相應調整,來適應社會的發展。另一方面,服務質量要改善,以滿足人們提高生活質量的要求。
The phenomenon of holiday economy shows that Chinese people’s consumption concept is undertaking great changes .According to statistics, the demands of Chinese consumers are shifting from the basic necessities of life to leisure, comfort and personal development .Therefore, the structure of products should be adjusted accordingly to adapt to social development. On the other hand, services should be improved to satisfy people’s demand for an improved quality of life.